Who we are

Industry Experience

We have first-hand experience changing the media and marketing landscape in the dental industry and a passion for improving the experience of each segment of the dental workflow.

Industry Focus

We are committed to building solutions that deliver value in a dental market that is experiencing massive disruption, transforming from a fragmented market into a global network.

Problem Solving

Rather than looking at NPS as simply customer loyalty measurement, we are
taking it further with automated solutions that generate more revenue.

The team


John Schwartz



John's parents met at the Chicago Midwinter Meeting. John has 13 years of experience leading and growing media brands in the dental industry and a track record of digital innovation and growth. Most recently, John was the Vice President overseeing the $20MM Dental and Eyecare portfolio for UBM. There he handled strategy and management of brands like Dental Products Report, Dental Lab Products, and The Modern Dental Network. In working as a strategic partner on the business issues facing labs, dentists, and the industry, he was able to identify the need for the LabWorthy platform. John has also worked at The New York Times and consulted with various companies on digital media strategy and content marketing in the B2B and entertainment verticals.

David Christopher



Dave is a passionate developer with deep marketplace platform experience, including B2B lead generation platforms. Recently, David has completed: Blockbarter, a social media site focused on connecting gardeners in the community to facilitate trading plants and crops. Lineswap, a service which gives businesses the ability to create and sell passes to skip the lines at their events and venues. Pixsplor, a new geolocation-based form of social media, currently in open Beta on the Apple app store. David graduated from USC with a degree in mechanical engineering and he is responsible for engineering, development, and product at LabWorthy.


Kevin Stout



Kevin is a marketing growth hacker. He has deep experience in the dental industry from his work at UBM with companies such as the Kavo Kerr Group, 3M, Scheduling Institute, and more. He led a team that grew and into top tier B2B healthcare media sites through traffic growth, digital product development, and inbound lead generation.

Emma Peterson



While receiving her Masters degree at Kent State University, Emma focused on international business, marketing, entrepreneurship, and corporate social responsibility. She helped to manage, promote, and grow two fashion businesses while serving as a design team member, CAD developer, and technology instructor. Emma also has a reclaimed furniture business. She excels in numbers, creative works, analytic thinking, and has a love of technology. Most of her dental experience comes from the use of Alginate to create glass sculpture molds, and her own personal experience of braces, cavities, root canals, and wisdom teeth extractions.

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Sarah Schwartz



Sarah is third generation dental industry—she's walked the floor at every meeting you can name. With a background in rhetorical & interpersonal communication, her sweet spot is helping people not only feel heard, but understood.

Jeff Noles



Jeff has spent over 20 years establishing and growing technology businesses, with expertise in building cloud-based software applications. Before LabStar software, Jeff founded and operated a dental laboratory in Los Angeles where he used web-based supply chain technology to connect with both clients and partner manufacturers. Prior to the dental lab industry, Jeff worked at eBay, starting as Taiwan Country Manager before moving to Shanghai to lead Asia Pacific customer support and anti-fraud strategy. Jeff is fluent in spoken and written Mandarin Chinese and is a graduate of Columbia University.