Dental Market Metrics empowers dental manufacturers with the power of Net Promoter Score

By John Schwartz on February, 22 2018
John Schwartz

Dental Market Metrics is empowering dental manufacturers around the world to grow their business with the power of Net Promoter Score (NPS).

NPS measures customer loyalty and predicts business growth by asking your customers one simple question: How likely are you to recommend our company to a friend or colleague? Responses are given on a scale of 1 to 10, with respondents broken down into three groups: detractors (0-6), passives (7-8), and promoters (9-10). By subtracting the percentage of detractors from the percentage of promoters, a company can find its NPS.

But NPS alone won’t grow your business—that’s where Dental Market Metrics steps in, by delivering customer loyalty metrics in real time to dental manufacturers. This data allows them to reduce churn and accelerate new customer acquisition by identifying passives and detractors and giving businesses the tools to turn those customers into their biggest promoters.

Dental Market Metrics is proud to have an exclusive partnership with the American Dental Association (ADA) which leverages NPS scores to drive sophisticated data-driven targeting with a program called Slingshot. Dental Market Metrics clients can use Slingshot to identify promoter profiles using NPS data and run these profiles against the entire ADA database to develop an “ultimate customer” persona.

Slingshot then allows Dental Market Metrics clients to build a look-alike cohort of marketing targets that are most likely to convert across the entire ADA database.Then, clients can use those cohorts to execute direct campaigns.  

For more information, contact Dental Market Metrics CEO John Schwartz at

John Schwartz

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